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BSc (Hons) Marketing
Discover how businesses communicate to generate, anticipate and satisfy demand
Year of entry: 2025/26
Show year of entry: 2026/27
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In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.
This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.
Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.
Accreditation
This course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the BSc Marketing takes you partway towards a professional CIM qualification.
Course content
In your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering aspects of management and finance, showing how marketing fits into the wider business context.
As you progress you'll develop the knowledge and skills acquired in your first year, giving both depth and breadth to your learning. From branding to business consultancy, you'll have opportunities to study every aspect of business and marketing and hone your skills as a future manager.
You'll learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper.
Year 1
Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.
Core modules
- Intro to Business Ethics and Sustainability
- Marketing Essentials
- Humanity, Economics and Management
- Consumer Behaviour
- Marketing Research
- Marketing Communications
Academic integrity module
In addition to the above you will also need to complete our online Academic Integrity module.
Year 2
Your modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose to focus on a First Year topic in greater depth, or explore a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.
Core modules
- Business Planning and Sustainable Entrepreneurship
- Branding Strategies
- Digital Marketing and Analytics
- Sustainable and Ethical Marketing
Option modules
You will also study two option modules. In previous years, options have covered topics such as:
- Innovation and Creativity within Organisations
- Project and Operations Management
- Management Information Systems
You can also choose to add a placement in industry before your final year.
Year 3
In your final year you'll have scope to focus your studies on topics you're interested in.
Core modules
Option modules
You will also study three option modules. Examples may include:
- Preparing for the Marketing Dissertation
- Leadership in Practice
- Applied HR, Business and Society
- The Literature and Art of Management
- Globalisation, Politics and Culture
- Managing Professional Service Firms
- Supply Chain Management
- Relationship Marketing, Stakeholders and Society
- Marketing and Innovation Management
- Decision and Information Analysis
- Company Law
- Managing Diversity
- Sustainability and Business
- Managing and Leading Change
- Management, Technology and Society
- Rethinking Management Knowledge
- Dissertation in Marketing
If you choose to undertake the dissertation pathway you will also study the Preparing for the Marketing Dissertation option module.
A dissertation draws on the knowledge and skills you have developed throughout your degree. You'll collect and analyse empirical data to illuminate or solve a complex issue or problem in the field of marketing or consumption. You'll write a longer and more complex document, sustaining a well-reasoned argument and drawing sound conclusions.
Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.
Learning by design
Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.
Learning outcomes for this course
- Manage marketing projects effectively at both the individual and team level, in a wide range of marketing roles in business or organisational practices, as well as in postgraduate education.
- Identify, critically evaluate evidence and use best practices to develop socially-responsible and sustainable decisions that inform strategies pertaining to marketing challenges.
- Make informed decisions to solve complex marketing problems by integrating and analysing multiple data sources in an efficient manner.
- Persuasively present findings on market data, recommendations and marketing strategies using a range of digital and social media.
- Address marketing problems at a domestic and global level by using adequate data in the development and implementation of relevant strategies.
- Critically evaluate and integrate management and marketing theory into decision-making and recommendations in a variety of business settings.
Fees and funding
Annual tuition fees
UK (home) | International and EU |
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£9,535 | £25,800 |
UK (home) or international fees?
The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.
Fees for subsequent years
- UK (home) fees may increase within the government fee cap in subsequent academic years. We will notify you of any increase as soon as we can.
- International fees are subject to increase in subsequent years in line with the prevailing Consumer Price Index (CPI) inflation rate (up to a maximum of 10%).
More information
For more information about tuition fees, any reduced fees for study abroad and work placement years, scholarships, tuition fee loans, maintenance loans and living costs see undergraduate fees and funding.
Additional costs
You may find it useful to buy textbooks, and for some modules this may be required. Textbooks usually cost around £30 - £60 each.
Funding
We'll confirm more funding opportunities for students joining us in 2025/26 throughout the year.

At the beginning of each academic year, we are asked to nominate a course representative. The course representatives pass on any comments we may have about how the course is going. Whether it’s positive or negative, all comments are kept confidential. This allows students to actively shape the course.
York, Oxford, Cambridge, Imperial
Just four UK universities are rated Gold for teaching and top ten for research* in the latest national assessment exercises.
* Awarded joint 10th in the Times Higher Education ranking of the Research Excellence Framework 2021.
Teaching and assessment
You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace. Find out more about our approach to teaching and learning.
Teaching format
Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.
This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.
We use a wide range of teaching methods to suit different learning styles, including:
- Lectures
- Small-group seminars
- Activity-based workshops
- Group projects
- Individual projects
Timetabled activities
In your first year, you can expect:
Lectures | 5-8 hours per week |
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Seminars | 3-4 hours per week |
Workshops | 0-4 hours per term |
Practicals | 0-2 hours per term |
These figures are representative of a typical week. Your contact hours will vary throughout the year due to your module choices, non-compulsory classes, exam periods and changes to scheduled activities.
Outside your timetabled hours, you'll study independently. This may include preparation for classes, follow-up work, wider reading, practice completion of assessment tasks, or revision.
In the UK, full-time students are expected to spend 1,200 hours a year learning. That's about 40 hours of classes and independent study each week during semesters. Everyone learns at a different rate, so the number of hours you spend on independent study will be different to other students on your course.
Teaching location
You will be based in the School for Business and Society on Campus West. Most of your teaching will take place in the Church Lane Building, with additional contact hours elsewhere on Campus East and Campus West.
About our campus
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around - everything is within walking or pedalling distance, or you can use the fast and frequent bus service. Take a campus tour.
Assessment and feedback
Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.
You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.

On both Wednesday and Thursday, I have one seminar in the morning. Both of these are in the Church Lane building, so not only can I use the study spaces but, if needed, I can see my lecturers in their office hours here, and talk to the Student Office.
Careers and skills
Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.
You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.
Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.
Career opportunities
- Account Manager
- Business Development Executive
- Paid Media Executive
- Content Coordinator
- Marketing Graduate
- Trainee Merchandiser
Transferable skills
- Critical thinking
- Problem solving
- Communication, presentation and reporting
- Numeracy and data analysis
- Time management
- Teamwork and leadership
- Negotiation and persuasion
Entry requirements
Qualification | Typical offer |
---|---|
A levels | AAB |
Access to Higher Education Diploma | 36 credits at Distinction and 9 credits at Merit or higher |
BTEC National Extended Diploma | DDD |
Cambridge Pre-U | D3, D3, M2 |
European Baccalaureate | 80% overall |
International Baccalaureate | 35 points |
T levels | We will consider a range of T Level qualifications for entry. Please visit our dedicated T Levels page for a full list of accepted T Levels. |
Scottish Highers / Advanced Highers | Scottish Highers - AABBB Advanced Highers - not required for entry We may also be able to consider three Advanced Highers or a combination of Highers and Advanced Highers, where an applicant does not meet the grade requirement through Highers alone. Please contact us to discuss your qualifications. |
International foundation programme | Foundation Certificate from our International Pathway College or an appropriate alternative. |
Other international qualifications | Equivalent qualifications from your country |
Additional requirements
We also require GCSE Mathematics at grade 5 (B) or equivalent. We do not accept adult numeracy in lieu of GCSE Maths.
Alternative offers
Meeting the following additional criteria may qualify you for an alternative offer.
Criteria | Adjustment |
---|---|
Widening participation | If you successfully complete one of the following programmes, you may be eligible for an alternative offer up to two A level grades (or equivalent) below our typical offer: Black Access Programme, Next Step York, Realising Opportunities. More about widening participation. |
Contextual offer | BBB |
EPQ | If you achieve B or higher at EPQ, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer. |
Core Maths | If you achieve B or higher in Core Maths, you may be eligible for an alternative offer up to one A level grade (or equivalent) below our typical offer. |
English language
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
Qualification | Minimum requirement |
---|---|
IELTS (Academic) | 6.5, with a minimum of 6.0 in each component |
Cambridge CEFR | 176, with a minimum of 169 in each component |
Oxford ELLT | 7, with a minimum of 6 in each component |
Oxford Test of English Advanced | 136, with a minimum of 126 in each component |
Duolingo | Integrated subscores: 120 overall, with a minimum of 105 in each component |
GCSE/IGCSE/O level English Language (as a first or second language) | Grade C / Grade 4 |
LanguageCert SELT | B2 with a minimum score of 33/50 in each component |
LanguageCert Academic | B2 Communicator with a minimum score of 33/50 in each component |
Kaplan Test of English Language | 478 Main Flight score with 444 in each component |
Skills for English | B2: Merit overall, with Pass with Merit in each component |
PTE Academic | 61, with a minimum of 55 in each component |
TOEFL | 87 overall, with a minimum of 21 in each component |
Trinity ISE III | Merit in all components |
Other English language qualifications | We also accept other English Language qualifications, including various school-leaving certificates. |
For more information see our undergraduate English language requirements.
If you haven't met our English language requirements
You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.
The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.
After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.
Next steps
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